Square can be cool

There is a big idea here and it is about making storage and distribution easier. Watermelons are big and heavy. They are hard to store and transport and when you get it home they roll off surfaces are take up great swathes of your fridge. A square one obviously does not roll anywhere. They are easier to store and stack, which helps with distribution and they are easier to cut and serve. However, there is a pretty big catch and that is the price. These Japanese melons are put in Perspex boxes when growing, to force them into the shape. This means added time, equipment and of course cost. So where washing liquid manufactures created cost and waste savings with concentrated products, the square watermelon ends up being a bit of a gimmick. Though who knows, if the idea spreads, the costs might fall.