Wednesday 11 February 2009

Make mine Moleskine




I am a huge fan of note books and am a great believer in writing things down and making little sketches. As Derrick Tuke-Hastings said: “There are those who forget and those who write things down”. I have used many notebooks and still use different styles dependant on presents and needs, but one of my favourites has to be the Moleskine. If ever a product has become a movement, then the Moleskine is it. The legendry notebook used by artists and intellectuals has long been a badge of honour. Many fascinating, beautiful and dangerous thoughts and images have been pressed between the simple black covers, held in with an elastic band. So what was the big idea? A notebook of 192 pages, with a plain black cover and an envelope for bits and bobs? The idea of a Molskine goes beyond paper, it is the statement that you want to write, you want to note, you are interacting and creating. It became a habit, the buying of a notebook, the setting up in your own customary fashion and then the interaction as you filled it with your innermost thoughts. The product remains basic, but the interaction with the user has elevated it to cult status. They are customised and ‘hacked’ to change and improve them. More importantly, the people who do this talk to each other and blog about it creating the global phenomenon. For more info, see: http://flickr.com/groups/36521985904@N01 http://www.moleskine.co.uk

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