Consumer Control – the unconventional advertising strategy

As engaging with consumers is becoming more and more important in the ever-increasing competitive market there is one brand that really stands out for their unconventional advertising strategy, that’s Nike.

Recently the web has seen an influx in Nike videos that focus on the consumer and their daily lives. They are exciting, colourful, and energetic but most importantly connect with their target market. The Big Idea of these – to put the consumer in control and to place their product in to the consumers lives.

Have a look at their videos:

http://www.nike.com/nikeos/p/nike/en_GB/video

The strategy works as each video, focusing on different market segmentations, reflects Nike’s brand values perfectly as their audience is all online.

However, it is a very targeted approach that doesn’t allow for any market expanse. This is great for today’s world but what about the youth of tomorrow? Being one of the most innovative brands of this century keeping an eye on Nike’s advertising strategy is of great importance to All about the Idea and we look forward to seeing what the next Big Idea from Nike will be.

Facebook Lite: Facebook’s going on a Diet…

Does anyone else think Facebook has been getting more and more complicated, with applications and tools being added every day?

Well, keeping up with all the new apps and updates was something All about the idea gave up with a while ago but we are always surprised by how many users still don’t know the difference between pages, groups and profiles and which one is more appropriate for business or personal use. This of course is not the fault of the consumer but of Facebook for overloading their users with too many new developments every day.

Facebook’s new big idea is to slim down and create a new version which just focuses on ‘live’ instant updates from their users. In other words Facebook is modifying into Twitter.

This news comes very soon after Facebook completed their ‘make-over’ which resulted in a very mixed review; and does anyone else think the new Facebook Lite is actually very similar to the original streamline Facebook set up?

Here, at All about the Idea, we think the new glimpses of Facebook Lite are fantastic. It’s very straight forward to use and just edits all the daily spam you don’t want in your life, making Facebook far less confusing.