As engaging with consumers is becoming more and more important in the ever-increasing competitive market there is one brand that really stands out for their unconventional advertising strategy, that’s Nike.
Recently the web has seen an influx in Nike videos that focus on the consumer and their daily lives. They are exciting, colourful, and energetic but most importantly connect with their target market. The Big Idea of these – to put the consumer in control and to place their product in to the consumers lives.
Have a look at their videos:
http://www.nike.com/nikeos/p/nike/en_GB/video
The strategy works as each video, focusing on different market segmentations, reflects Nike’s brand values perfectly as their audience is all online.
The strategy works as each video, focusing on different market segmentations, reflects Nike’s brand values perfectly as their audience is all online.
However, it is a very targeted approach that doesn’t allow for any market expanse. This is great for today’s world but what about the youth of tomorrow? Being one of the most innovative brands of this century keeping an eye on Nike’s advertising strategy is of great importance to All about the Idea and we look forward to seeing what the next Big Idea from Nike will be.
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