Which personal item would you never leave the house without? For most of us our Apple iPhone is the single most important ‘tool’ not to leave the house without.
“There’s an app for that” our TV tell us… and we definitely wouldn’t bet against it.
Almost every routine of our daily lives has support from an Apple App. There’s apps for; working out, around the house, going out, managing money, etc. In fact, can you think of something Apple hasn’t made an App for?
So, when one of the All about the Idea team members decided to take on the 2010 London Marathon challenge he went straight to Apple to see what support he could get from his dearly loved app store.
And what a find Runkeeper was. The best thing of all is that it was Free!
Our resident marathon runner just won’t put it down. We get daily updates on how far he has run, his average speed, pace and loads more. Therefore All about the Idea decided to do some internet digging on where the Runkeeper creators idea came from.
Runkeeper was started by Jason Jacobs, a runner who’s Big Idea came whilst training for the Chicago Marathon. After unsuccessfully tracking his run’s he realised that we had all the technology in place to track, locate and breakdown run information but no-one was utilising it in the current mobile phone market.
Another Big and clever idea Jacob’s had was to render each individual activity into Google map API’s, pinpointing your miles and break downs of pace within those miles, and making your analysis available online.
All about the Idea just cannot get over the simplicity of this product. It’s straight forward to use and absolutely essential for any kind of physical activity training.
Our Big Idea: whilst the prospect of Challenging Goliath may be scary, if you spot a niche, go for it! An idea that is usually the simplest is always the most successful.
Now we are just sitting tight and waiting for Runkeeper to make a debut appearance in the ‘Make Active Attractive’ campaign adverts which Mother London has just been appointed to tackle.
“There’s an app for that” our TV tell us… and we definitely wouldn’t bet against it.
Almost every routine of our daily lives has support from an Apple App. There’s apps for; working out, around the house, going out, managing money, etc. In fact, can you think of something Apple hasn’t made an App for?
So, when one of the All about the Idea team members decided to take on the 2010 London Marathon challenge he went straight to Apple to see what support he could get from his dearly loved app store.
And what a find Runkeeper was. The best thing of all is that it was Free!
Our resident marathon runner just won’t put it down. We get daily updates on how far he has run, his average speed, pace and loads more. Therefore All about the Idea decided to do some internet digging on where the Runkeeper creators idea came from.
Runkeeper was started by Jason Jacobs, a runner who’s Big Idea came whilst training for the Chicago Marathon. After unsuccessfully tracking his run’s he realised that we had all the technology in place to track, locate and breakdown run information but no-one was utilising it in the current mobile phone market.
Another Big and clever idea Jacob’s had was to render each individual activity into Google map API’s, pinpointing your miles and break downs of pace within those miles, and making your analysis available online.
All about the Idea just cannot get over the simplicity of this product. It’s straight forward to use and absolutely essential for any kind of physical activity training.
Our Big Idea: whilst the prospect of Challenging Goliath may be scary, if you spot a niche, go for it! An idea that is usually the simplest is always the most successful.
Now we are just sitting tight and waiting for Runkeeper to make a debut appearance in the ‘Make Active Attractive’ campaign adverts which Mother London has just been appointed to tackle.
