At all about the Idea we spotted this headline feature on Brand Republic about how the economic crisis is affecting how clients manage media agencies pitches because they feel it is more important than ever to get the most out of their agencies.
According to a report published by Billets, more than three quarters of clients find managing media agency pitched ‘painful and time-consuming’. What a headline shocker.
Being on the agency side of the pitch ‘painful and time consuming’ is a cutting comment when you know the amount of time, energy and thought that is put into the pitch process. However, it is hard to see who to point the blame at for this emerging ‘long process’ trend. You could say clients are starting to take advantage of the current climate or you could say that perhaps agencies are just so eager to get the clients on board they may be bending over a bit too much.
Our Big Idea is to say that agencies should start to put their foot down. Stick to your guns and tell clients you get what you pay for. But this would only work if all agencies are seen to do the same.
And clients; why not choose an agency because they are reliable, efficient, and have the right ideas, not because you feel you can get them to do more for the same prices as the cheapest agency pitch.
http://www.yourpitchsucks.com/about.html
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