Friday 2 October 2009

Success is often a hack


A while ago, the word hack had lots of bad connotations. You thought of shady people in darkened rooms taping away at computers trying to steal credit card details. Or slightly mad geeks probing the Pentagon to see if aliens really do exist and who shot JFK.

Now a hack can be a positive thing. The big idea being that you take something that is already out there and use it in a different way. It is people who have the foresight and vision to do this that make a difference. Ikea have made many breakthroughs, not least of which was looking at the equipment in their factories and asking what they could make, rather than only making doors in a door factory. This lead to huge cost reductions, busier factories and a big difference on the bottom line. We are doing a hack at the moment. We are using Survey Monkey : a site designed to run surveys online. Our Big Idea hack is to use this for delegate care for people to reply to an invitation. They click the link, fill in relevant details and let us know if they can come. Simple, but effective.

So what can you hack today? Look at processes in a different light and it could make a big difference.

Related links:

http://www.surveymonkey.com

http://www.ikea.com

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