Friday 9 October 2009

The Idea this Week


Yesterday, All about the Idea did a presentation to a room full of Marketing and PR people. The aim of the presentation was to educate them on exactly what we do. Which, in a very quick summary, is; we tailor our service to your needs. We find out exactly where a company’s problem or worry is and come up with a Big Idea to fix it.

I am going to kick things off with a few bite-size Ideas to keepthings clean and simple. So after having a little internet dig for inspiration we have produced a list of some of the best ideas of this century below.

Bite-sizes Ideas that have been a success:

www.ebay.com: an online auction site where people buy and sell their own goods and services directly to the mass global market.


www.streetcar.co.uk: The self service pay as you go street car that’s perfect for people who live in cities. No congestion charge, car tax, insurance…..etc.

Post-it notes: A piece of stationary that was designed to temporarily attach notes to any surface.


Oyster Cards: invented by Ken Livingstone it allows commuter to pre-pay for all their London travel needs. But this invention leads the way for lots of other uses, such as voting!

Micro-wave: it was invented by Dr Percy Spencer by accident when a candy bar melted in his pocket.


Screw-top wine: A great Idea suggestion from The Independent. It manages to keep the wine’s rich flavours for as long as it needs to be stored. No more ‘corked’ excuses.


We want to know which ideas float your boat. We are looking for everyday ideas, something that may come to you in a split second. For example, one of our favourites is the food conveyer belt through the office. We will pick the best of the bunch and name it on our blog as the Idea of the Week.

If you have any instant ideas please tweet us on Twitter or leave us a message on Facebook

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