With the launch of Wolfram Alpha, there has been a lot of speculation about it being a Google killer. It is a big idea, but I dont think it has a chance as it is not in the same market as Google. Want to know about Jordan Breaking up with Peter Andre, or what Britney spears got up to with a watermelon? If you do Wolfram Alpha won’t be much help. But if you want to know the cubic volume of said watermelon or how many people are divorced and how this differs by States in the USA, then it is much more useful.
But this is not a problem, as they have not set out to be a Google killer; it has been thrust upon them. I think there is a market for niche search engines that look for specific things: Take Ice Rocket This is a specialist engine that searched blogs, twitter and social media sites. This is totally different and has its place. So Google rests safe on its laurels for another day, the real Google killer will be a big idea, but I think it will be a paradigm shift rather than a better site.
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