Top trumps: you had to be there to love them and I was. The game of comparing statistics to each other, the biggest, the heaviest, the smallest, the fastest. They spawned a huge selection of different versions from Star wars to FHM babes. I made a set of my own at one point and loved them. The world is moving on so far and it is no surprise that Google has another big idea. It is called squared and you build a square. This compares different things and in effect builds a set of top trumps. The big idea is that they show a picture and then different stats for each area, letting you compare what matters to you. You can change the stats, so on helicopters, I might be comparing price or how high they fly. Now this is fun to the amateur Top Trumps maker, but to me this is the best price comparison, product chooser engine ever. It is as always with Google really easy to use, it simply works. Have a play at www.google.com/squared. It is surprisingly addictive.
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