Does a Moon pig go Moo?

Digital printing, it’s a big idea, but has taken a while to show its full potential. Moonpig cards have been doing this well for quite a while. They print one off personalised cards that you can send out with a message. This is great for people living abroad, as they can choose, customise, write and send a letter that will arrive tomorrow from the other side of the world. What makes it for me though is the quality. The stock is good and the printing spot on. I think that this is what has delayed people getting digital print out to the masses. Getting the kit to print really well is very expensive and can run into the millions. Another place doing sensational print work is Moo. They have some really cool products and I particularly like their business cards. You can have a pack of 50, with 50 different images on the back. To me digital is all about personalisation and this is letting you use it. There are still restrictions, you only get one design on the other side, but that can be got around by printing new packs with different images. You can print your own cards from scratch and I love the look of their sticker books. I am also a huge fan of Bobs Books. This was one of the first places to do one off hardback books with full colour covers. They keep developing which is great, so you can still order one or one hundred books, or try some of their new products. They do a cool flick book, which takes your video clip and prints it onto a flip book, giving an analogue viewing experience. There are lots more examples out there begging for creative solutions. We create a phenomenal amount of digital content with pictures and videos and if you cant make it yourself you can use it from open source location like Flickr. So go on, give personalisation a go, the future is here and the future is digital…