Wednesday 8 April 2009

Can clicks survive without bricks?

Clicks and mortar, the balance of online and real world. Chains of retail stores and the phenomena of online shopping, coupled with a global recession, means we are at real risk of loosing not just the shops we love, but also of decimating the high street. The 3/ 50 project is aiming to help save the independent shops that we love and the communities around them. The big idea is simple, look at three businesses you would miss if they went bankrupt and pop in, say hello and buy something. If half the population of the US spent $50 each month in local independent stores it would generate more than $42.6 Billion. More importantly, of $100 spent, $68 comes back into the local community, with a chain it is $43 and if it is online it is probably $0. Some villages in Devon have implemented their own currency to help keep local money local and this is another way to help keep the money flowing back home, rather than into the distance. So buy local, support your community and if there is a shop or service you would miss, support it. If you don’t, it might not be there next year.

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