Powerpoint is dead, long live Prezi

Powerpoint is great, it is however massively overused and often used badly. The programme that has sent a million people to sleep and created the phrase: 'Death by PowerPoint', might now be coming to its own resting place. Because, there is a new kid on the block: Prezi.
Prezi is an exciting new online system that takes you around a large sheet of paper, rather than flicking through slides. The smooth animation zooms in on details and takes you seamlessly from one area to another. It really is breathtaking. It also is set up for you to imbed it into blogs and web pages. Presentations just got creative again.
Millions of people will keep using PowerPoint, but I have seen the future and it’s Prezi and what’s more, it looks pretty hot.

Who finds media agency pitches painful?

At all about the Idea we spotted this headline feature on Brand Republic about how the economic crisis is affecting how clients manage media agencies pitches because they feel it is more important than ever to get the most out of their agencies.

According to a report published by Billets, more than three quarters of clients find managing media agency pitched ‘painful and time-consuming’. What a headline shocker.

Being on the agency side of the pitch ‘painful and time consuming’ is a cutting comment when you know the amount of time, energy and thought that is put into the pitch process. However, it is hard to see who to point the blame at for this emerging ‘long process’ trend. You could say clients are starting to take advantage of the current climate or you could say that perhaps agencies are just so eager to get the clients on board they may be bending over a bit too much.

Our Big Idea is to say that agencies should start to put their foot down. Stick to your guns and tell clients you get what you pay for. But this would only work if all agencies are seen to do the same.

And clients; why not choose an agency because they are reliable, efficient, and have the right ideas, not because you feel you can get them to do more for the same prices as the cheapest agency pitch.

All about the Idea came across this site which may help those who write regular pitches. It’s called ‘Your Pitch Sucks’. You send in your pitch and members of the online community read it, check it and give you their feedback. We haven’t yet tried it but would be interested to hear your feedback if you have.

http://www.yourpitchsucks.com/about.html

Related links:

http://www.brandrepublic.com/BrandRepublicNews/News/936924/Clients-find-managing-media-agency-pitches-painful/?DCMP=EMC-DailyNewsBulletin

http://www.billetts.com/prelogindec/services/marketing-sciences/

Big Ideas, what are they all about?

So what makes a big idea?
For most people the first thing that comes to mind is a product, the latest whizzy gadget. You press a button, it goes meep, how did I ever survive without one?
But there are also a lot of ideas out there that help companies save money, work better or change the way they do things. These are great as well. I am going to be looking at both and if you think of any, I would love to hear from you.