URL shorteners are a great idea and they let you spread an idea quicker. But how about this for twist, one which has a password and a clue. You can allow people to look if they know enough to guess the password. A brilliant and big idea. It allows people to connect and feel they are worthy of getting there. So whether it is to show a birthday invite or for a treasure hunt, a members only event or Valentines day, this is a fun way to leave a treasure trail. Better still, as it is a shortened URL they have no idea what it is until they go there. Give my one a go here: http://trick.ly/3iP
Many a time I have cursed in a bar as I tried to get served and reasoned they would make a lot more money by having a few more of their surly, underpaid gap year students to get the drinks out faster. More drinks served, minus 1 x minimum wage per hour must surely mean bigger profits and happier customers. A solution has now arrived to this age old problem in a rather unusual way. Don’t take more people to the bar, take the bar to them! Table Tender is a new system that allows you to have control of your own beer pumps at the table. I am not sure if it will kick in, but it will certainly cut down waiting time at the bar. No you just need to get the rest of the round in…
With the arrival and huge hype around the new iPad, everyone is talking about Apple (again). But Apple is huge, with an uncanny ability to produce shiny new gadgets that are game changing. So how do you get a slice of this pie? They may seem to be engulfing the whole market, but there are a lot of people doing very well in specialising on products which feed the disciples of these products. So what is the big idea? For Twelve South it is all about specialising. They make sexy gadgets for your laptop, but only if it is an Apple. They have chosen a juicy market; people who are willing to pay more for a design led product that enhances their gadgets. There are thousands of people making accessories for iPhones, toys for iMacs, face book bolt ons, iTunes apps and other products that enhance already very popular products. They have a large market and are thriving.
So what can you do, that benefits from another products immense success?
Powerpoint is great, it is however massively overused and often used badly. The programme that has sent a million people to sleep and created the phrase: 'Death by PowerPoint', might now be coming to its own resting place. Because, there is a new kid on the block: Prezi.
Prezi is an exciting new online system that takes you around a large sheet of paper, rather than flicking through slides. The smooth animation zooms in on details and takes you seamlessly from one area to another. It really is breathtaking. It also is set up for you to imbed it into blogs and web pages. Presentations just got creative again.
Millions of people will keep using PowerPoint, but I have seen the future and it’s Prezi and what’s more, it looks pretty hot.
So what’s in a name? Quite a lot really. Modern brands make them worth millions and negative connotations can kill them. When did you last meet someone called Adolf? Over the last few weeks, I have been receiving invites from people to link up with them on Naymz It is trying to become the new Linked in. But there is a problem: there is already a Linked in and I think it is pretty good. I use linked in a fair it and have built up a good network, so why do I want to join a new one. It is unlikely I will find any new people and is it really going to be that different?
The big barrier for me is all about being a beginner. I love to ski and can get down pretty much anything, so why would I want to become a beginner to try snowboarding. It might be new (well not anymore) and trendy and better in places, but I just don’t want to go through the pain to get good when I have already got what I need. So I am saying no to Naymz, I wonder how many more will? And with the lifeblood of a new social network being people joining up and hence spreading the word, will it ever hit the critical velocity needed to make it work?
A while ago, the word hack had lots of bad connotations. You thought of shady people in darkened rooms taping away at computers trying to steal credit card details. Or slightly mad geeks probing the Pentagon to see if aliens really do exist and who shot JFK.
Now a hack can be a positive thing. The big idea being that you take something that is already out there and use it in a different way. It is people who have the foresight and vision to do this that make a difference. Ikea have made many breakthroughs, not least of which was looking at the equipment in their factories and asking what they could make, rather than only making doors in a door factory. This lead to huge cost reductions, busier factories and a big difference on the bottom line. We are doing a hack at the moment. We are using Survey Monkey : a site designed to run surveys online. Our Big Idea hack is to use this for delegate care for people to reply to an invitation. They click the link, fill in relevant details and let us know if they can come. Simple, but effective.
So what can you hack today? Look at processes in a different light and it could make a big difference.
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At all about the Idea we spotted this headline feature on Brand Republic about how the economic crisis is affecting how clients manage media agencies pitches because they feel it is more important than ever to get the most out of their agencies.
According to a report published by Billets, more than three quarters of clients find managing media agency pitched ‘painful and time-consuming’. What a headline shocker.
Being on the agency side of the pitch ‘painful and time consuming’ is a cutting comment when you know the amount of time, energy and thought that is put into the pitch process. However, it is hard to see who to point the blame at for this emerging ‘long process’ trend. You could say clients are starting to take advantage of the current climate or you could say that perhaps agencies are just so eager to get the clients on board they may be bending over a bit too much.
Our Big Idea is to say that agencies should start to put their foot down. Stick to your guns and tell clients you get what you pay for. But this would only work if all agencies are seen to do the same.
And clients; why not choose an agency because they are reliable, efficient, and have the right ideas, not because you feel you can get them to do more for the same prices as the cheapest agency pitch.
http://www.yourpitchsucks.com/about.html
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Top trumps: you had to be there to love them and I was. The game of comparing statistics to each other, the biggest, the heaviest, the smallest, the fastest. They spawned a huge selection of different versions from Star wars to FHM babes. I made a set of my own at one point and loved them. The world is moving on so far and it is no surprise that Google has another big idea. It is called squared and you build a square. This compares different things and in effect builds a set of top trumps. The big idea is that they show a picture and then different stats for each area, letting you compare what matters to you. You can change the stats, so on helicopters, I might be comparing price or how high they fly. Now this is fun to the amateur Top Trumps maker, but to me this is the best price comparison, product chooser engine ever. It is as always with Google really easy to use, it simply works. Have a play at www.google.com/squared. It is surprisingly addictive.
With the launch of Wolfram Alpha, there has been a lot of speculation about it being a Google killer. It is a big idea, but I dont think it has a chance as it is not in the same market as Google. Want to know about Jordan Breaking up with Peter Andre, or what Britney spears got up to with a watermelon? If you do Wolfram Alpha won’t be much help. But if you want to know the cubic volume of said watermelon or how many people are divorced and how this differs by States in the USA, then it is much more useful.
But this is not a problem, as they have not set out to be a Google killer; it has been thrust upon them. I think there is a market for niche search engines that look for specific things: Take Ice Rocket This is a specialist engine that searched blogs, twitter and social media sites. This is totally different and has its place. So Google rests safe on its laurels for another day, the real Google killer will be a big idea, but I think it will be a paradigm shift rather than a better site.
